Full Job Description
Position: Digital Content Strategist
Company Overview
At Amazon, we are revolutionizing the way people shop and enjoy entertainment. Based in Neenah, Wisconsin, we are tapping into the heart of America, where cooperation meets innovation. Our team is diverse, passionate, and ready to make an impact. We thrive on creativity and are searching for a skilled Digital Content Strategist to join our growing family.
Job Summary
The ideal candidate will be responsible for developing, implementing, and managing a multi-channel digital content strategy to align with our organizational goals. As a Digital Content Strategist, you will work closely with cross-functional teams to enhance our brand voice, improve user engagement, and deliver measurable results across all digital platforms.
Key Responsibilities
- Develop and execute a comprehensive digital content strategy that reflects business objectives and brand identity.
- Analyze and improve content performance metrics including engagement, conversion rates, and overall effectiveness.
- Collaborate with marketing, design, and development teams to create content assets that are engaging and optimized for target audiences.
- Research and implement SEO best practices to enhance visibility and organic traffic to our digital platforms.
- Stay updated on industry trends, platform updates, and emerging technologies to incorporate innovative strategies into our content creation processes.
- Oversee the production of well-researched and high-quality articles, videos, images, and other digital materials.
- Lead brainstorming sessions with content creators to foster creativity and generate fresh ideas for campaigns.
- Build and maintain relationships with influencers and industry partners to amplify our content strategy.
- Prepare reports on content performance, user engagement, and strategic recommendations for continual improvement.
- Train and mentor junior content strategists and other team members.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 5+ years of experience in digital content strategy, marketing, or a related role.
- Proven track record of successfully developing and executing content strategies that drive engagement and meet organizational goals.
- Exceptional writing and editing skills, with a keen eye for detail.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Knowledge of SEO, SEM, and digital marketing best practices.
- Familiarity with content management systems (CMS), email marketing platforms, and web analytics tools.
- Ability to manage multiple projects simultaneously and work collaboratively in a fast-paced environment.
- Creative thinker with strong problem-solving skills and a passion for storytelling.
Why Join Us?
At Amazon, we believe that our employees are our greatest asset. Joining our team as a Digital Content Strategist means you will not only be at the forefront of digital innovation, but you will also enjoy numerous benefits:
- Competitive salary with performance bonuses.
- Comprehensive health, dental, and vision insurance plans.
- Generous paid time off (PTO) policy and flexible working hours.
- Opportunities for professional development and continuous learning.
- Work in an inclusive environment where your ideas are valued and you can make a real impact.
How to Apply
If you are passionate about digital content and ready to take your career to the next level, we want to hear from you! Please submit your resume, portfolio of work, and a cover letter detailing your experience as a Digital Content Strategist and why you want to join our team.
Location
This position is located in beautiful Neenah, Wisconsin, a city known for its thriving community and picturesque setting along the shores of the Fox River. Enjoy the perfect blend of urban and suburban living with access to parks, restaurants, and shopping.
Equal Opportunity Employer
Amazon is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all qualified individuals regardless of race, gender, gender identity, sexual orientation, disability, veteran status, or any other characteristic protected by law.
Join us in shaping the future of shopping and entertainment, one click at a time. We look forward to meeting you!